Case studies / Dr Saba Almarush

Dr Saba Almarush logo
Dr Saba AlmarushPlastic surgery clinic, Dubai

A faster, cleaner website that search engines can read

We redesigned drsabaalmarush.ae, cleaned up its SEO, rebuilt tracking and launched Google Ads, all within one month.

Website redesignSEO and GEOGoogle AdsTracking and GA4Speed workMotion videosMeta pixel
+209% search impressionsSourced result
Website redesignService delivered

One of the procedure explainer videos we made for her website (silent, 20 seconds).

2 monthsto the first organic patient conversion
Zeroad spend behind the organic result
Citedin AI assistant answers
Where we started

The challenge

Dr Saba Almarush is a plastic surgeon in Dubai. When we started, our first audit on 3 September 2026 scored her website 34 out of 100, with 1,686 broken links, a slow-loading landing page, and titles and structured data that needed work.

Ads and analytics tracking also needed rebuilding, so that WhatsApp, phone and form enquiries could be measured channel by channel.

  • New domain. Little organic footprint at the start
  • Competitive. A crowded, high-cost-per-click Dubai niche
  • Referral-led. Her audience researches deeply before getting in touch
  • AI search. Patients ask AI assistants who to see

What we delivered

Website redesignSEO and GEOGoogle AdsTracking and GA4Speed workMotion videosMeta pixel
The work

What we did

Step by step, with the dates from our project log (2026 unless stated).

2–4 Sep

SEO and GEO audit

A full technical, content and AI-visibility audit, plus 12 new articles drafted.

10–11 Sep

Redesign

New header and footer, a rebuilt homepage and a custom must-use plugin.

13–21 Sep

Google Ads and landing pages

Search campaign live, a Preservé landing page, an Arabic landing page and new service ad groups.

17 Sep

Tracking

Google Ads with 4 conversion actions, GA4 click events, and lead forms that hand people on to WhatsApp.

17 Sep

Speed work

Self-hosted fonts, inlined CSS and lighter hero videos.

24–26 Sep

SEO clean-up

Titles, schema, an automatic sitemap and redirects. Broken links cut from 1,686 to 24.

1 Oct

Content rewrite

11 English and 11 French pages rewritten, 3 new pages, factual fixes on 87 pages and 22 motion videos approved.

Outcome

Results

Real numbers from the tools named under each chart. Results depend on many factors and are not a promise of future results.

The organic result

2 monthsfrom launch to the first organic patient conversion
Zeroad spend behind the organic result
Citedin AI assistant answers about plastic surgeons in Dubai

AI-powered SEO running in the background (research, writing, internal links, schema and IndexNow submission), plus monitoring of trending searches and off-page work on citations and her Google Business Profile.

“From a new domain to AI-cited, organically, with no media budget.”

Our summary of the project

Search impressions

28 days to 16 Sep vs the previous 28 days

7,187Previous 28 days22,23122 Aug–16 Sep
Source: Google Search Console, 22 Aug – 16 Sep 2026 vs previous 28 days

Enquiry clicks by channel

WhatsApp, phone and form clicks, 96 in total (not bookings)

96clicks
  • Instagram52
  • ChatGPT18
  • Google organic8
  • Google Ads1
  • Other channels17
Source: first-party visitor tracker (SEO PRO Visitor Analytics), 2–20 Sep 2026

Landing page speed

PageSpeed lab score out of 100, before and after

Desktop, before (16 Sep)59Desktop, after (17 Sep)93Mobile, before (16 Sep)76Mobile, after (17 Sep)86
Source: PageSpeed Insights lab tests, 16 and 17 Sep 2026. Lab scores vary between runs.

Our SEO audit score

Out of 100, after each round of fixes

34First audit68Round 277Round 3
Source: our own SEO audit tool, 3–4 Sep 2026
Let’s talk

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WhatsApp +971 56 552 6662 · Dubai, UAE

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