Case studies / NovoMed
An organic patient-acquisition engine across 20+ clinic websites
A premium multi-speciality healthcare group, and one of the largest organic patient-acquisition engines our team has built in the region.
Case study video: how NovoMed’s organic traffic grew.
The challenge
Sustainable patient growth that did not depend on ad spend, across every speciality and location.
- Paid dependence. Patient flow relied too heavily on Google and Meta spend
- Scale. 20+ clinic websites and hundreds of treatments
- Bilingual. Every page had to perform in English and Arabic
- Competition. A contested, highly regulated market
What we delivered
What we did
An organic engine: technical SEO, a bilingual content factory and conversion-engineered funnels.
Bilingual content engine
English and Arabic content at scale, across every speciality.
1,000+ landing pages
One page per treatment, A/B tested for headline, call to action and form.
Technical SEO
Architecture, schema and speed across 20+ websites.
Funnels
From a search to a booked consultation.
Google Ads
Campaigns tied to the landing-page system.
Patient portal
A custom web patient portal and doctor profiles.
Results
Organic search became the network’s main acquisition channel.
Organic search became the network’s primary acquisition channel: a multi-year relationship with compounding patient volume.
“Organic now drives the majority of qualified patient leads.”
Our summary of the projectFigures reported by our team. Results depend on many factors and are not a promise of future results.
From the project
Your business could be next.
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