Case studies / b2r (Bake to Roots)
A new online bakery shop, and an AI agent that sells on WhatsApp
We rebuilt b2r.ae as an app-style shop with card payments, then connected an AI sales agent to the bakery’s WhatsApp.
The b2r.ae website launch video we produced.
The challenge
Bake to Roots is a UAE bakery selling breads, pastries and Mouneh. Most orders were still written by hand: in September 2026, 181 of 207 orders were paper invoices.
The chat backup showed 1,847 chats left unanswered for more than 24 hours. The website was also heavy: the home page weighed 7.2 MB.
What we delivered
What we did
Step by step, with the dates from our project log (2026 unless stated).
New theme and speed work
A custom WooCommerce theme, with page weight cut on the home and shop pages.
App-style shop and checkout
A new checkout with delivery and collection dates, and a staff orders board.
Card payments
N-Genius card payments live.
CRM and WhatsApp
The 800website CRM installed, WhatsApp connected and 62,556 past messages and 4,804 contacts imported.
AI sales agent
Product carousels, pay links, 2h, 24h and 48h follow-ups, staff alerts and an outreach queue.
Meta and reporting
Meta pixel and catalogue, 13 of 14 WhatsApp templates approved, and 182 paper invoices imported for a monthly report.
Results
Real numbers from the tools named under each chart. Results depend on many factors and are not a promise of future results.
AI agent: from chat to paid order
First 30 days, to 1 Oct
Page weight
Kilobytes downloaded, before and after
Where September orders came from
Whole business, for context: 207 orders
- Paper invoices181
- Website22
- WhatsApp4
From the project
Your business could be next.
Send one message on WhatsApp. We will show you how Dub Ai and our team can build, sell and grow for you.
WhatsApp +971 56 552 6662 · Dubai, UAE