Case studies / HealthHub
A Google Ads system that tracks every click to a booked appointment
Performance marketing for Al-Futtaim Health’s HealthHub Clinics: a landing page per service, bilingual ads and tracking all the way to the appointment.
Overview graphic of the ad-to-appointment system.
The challenge
Al-Futtaim Health operates HealthHub Clinics, a network of multi-specialty medical centres across the UAE. The brief was focused on Google Ads performance.
Each clinical service needed its own page and its own keywords, and every dirham spent had to be linked to a measurable result.
What we delivered
What we did
How the work was organised.
A page for each main service
One clear call to action, a simple booking form and patient-trust signals above the fold, mobile first.
English and Arabic versions
Each page in both languages, matched to the ad keywords.
Research by specialty and emirate
Plus negative keyword lists and search-term mining every week.
Tuned for cost per conversion
Not cost per click.
Medical accuracy review
Messaging refined with the in-house marketing team and reviewed with clinical staff.
Click to appointment
Ad click to form to booked appointment, with weekly reports and optimisation.
What we built
No performance figures are published for this project.
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