Case studies / Confidential clinic network
Full digital ownership for a network of multi-branch clinics
Dermatology, aesthetic medicine, dental and general practice clinics across Jumeirah and wider Dubai. Every engagement followed the same template: from website architecture to booked appointment.
Overview graphic. Client names and websites are withheld under NDA.
The challenge
Several multi-branch clinics, each with 3 to 8 branches, needed one system that could win patients branch by branch without the branches competing with each other.
- Many branches. 3 to 8 locations under one parent brand
- Local search. Each branch needed to rank in its own neighbourhood
- Routing. Enquiries had to reach the right branch quickly
- Bilingual. English and Arabic across the network
What we delivered
What we did
Four layers, repeated for every clinic in the portfolio.
One parent website
A central site with 3 to 8 branches under one parent entity. Custom WordPress, no template, no page builder.
Per-branch pages
Location, doctors and booking for every branch.
Google Ads per branch
Segmented per branch and per service, with branch-level conversion tracking.
Meta Ads by neighbourhood
Geo-targeting such as Jumeirah 1, JBR and Al Wasl, plus retargeting.
WhatsApp first response
Instant reply to new enquiries and routing to the right branch.
Google Business Profiles
Set up and managed for every branch, with localised reviews.
No cannibalisation
Each branch is its own local business entity, so sister branches never compete for the same search.
Branch routing
Website forms reach the right branch team, with automated follow-up.
Doctors and insurance
Profiles, specialities and accepted insurers per branch.
How the system works
Client names and performance data are withheld under NDA.
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