To message a lead more than 24 hours after their last message, WhatsApp requires a template that Meta has approved. Dub Ai handles this for you.

  1. The AI groups leads by type, for example new enquiry, price comparison, abandoned basket, regular customer or inactive.
  2. It writes a template for each group and submits it to Meta, then tracks whether it is approved.
  3. Within 24 hours of the customer’s last message it writes freely; after that it picks the right approved template and fills in the details.

To check which of your templates are approved, ask the Dub Ai team.

Meta decides whether a template is approved. If one is rejected, the AI or the Dub Ai team rewrites it and submits it again.

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